Hoosier Lottery POP Displays

Presented here are several Point of Purchase concepts created for Hoosier Lottery's scratch-off ticket games. These include a variety of themes chosen by Hoosier Lottery to correspond with each ticket or the season in which it was released. Each piece was created to display on a counter where Hoosier Lottery scratch-off tickets are sold. It was important that each piece stand out from a plethora of other ads and POP displays presented around it. 

Client: Hoosier Lottery   |   Creative Director: Ian Mosher   |   Designer: Andrea Atwood