Hoosier Lottery POP Displays
Presented here are several Point of Purchase concepts created for Hoosier Lottery's scratch-off ticket games. These include a variety of themes chosen by Hoosier Lottery to correspond with each ticket or the season in which it was released. Each piece was created to display on a counter where Hoosier Lottery scratch-off tickets are sold. It was important that each piece stand out from a plethora of other ads and POP displays presented around it.
Client: Hoosier Lottery | Creative Director: Ian Mosher | Designer: Andrea Atwood